With just over a month to go until the World Cup, streets in Rio de Janeiro are beginning to take on the traditional green and yellow colors. Although the practice of decorating entire neighborhoods has lost momentum over the years, the tradition remains alive in some areas — such as Rocinha.
In the community, residents have already begun transforming streets like Via Ápia, which is starting to receive flags, paintings, and other decorative elements typical of the period. The scene reinforces the atmosphere of anticipation for the tournament and keeps alive one of the most significant cultural manifestations of football in the country.
Historically, streets decorated during the World Cup symbolize unity among neighbors and collective mobilization. Even with less participation compared to past decades, initiatives like the one in Rocinha show that the custom still persists.
Beyond its visual appeal, the ornamentation also boosts local commerce and strengthens the sense of belonging among residents, who organize themselves to maintain the tradition year after year.
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